Website Analytics Services
You have a great website, but is it adding to the value of your company?
Measuring your website’s successes and failures is a science not an art. No magic and no tricks, just simple honest data that can be collected and evaluated.
Website Analytics contains a lot of information that is filled with numbers and jargon that may be confusing. It doesn’t have to be that way. Our Web Site Analytics Services streamline and tailor the data to suit your business needs.
What to track with Web Site Analytics?
What is Web Site Analytics?
Web Site Analytics is more than tracking how much you sell of a product or service. You can do that without our help. Web Metrics is tracking the other more important information that increases how much you sell. Web site analytics demonstrates the success of a web site through defining costs per acquiring a customer and returns on investments. Through web site analytics we determine exactly how much money your company should be spending on marketing and which marketing strategies are really working for you. We also determine how best to promote your website to get the most for your marketing dollar.
What to track with Web Site Analytics?
There are four major areas we include in our Web Site Analytics. When we begin to analyze your web site, we first look at how your web site measures up in the areas of advertising, marketing, sales and customer service. We analyze how you are raising awareness of your website, how you educate and persuade people to use your website, how the transactions are being completed and if your website has the capability to answer questions and solve problems for your customers.
Web site analytics will let you track such things as:
- Are you attracting new people to your site?
- Does your site keep visitors there?
- How many leads is your website generating?
- How many of your visitors turn into buyers?
- How can you know if a visitor is ready to buy?
- What type of navigation works best for your website?
- What part of the website are certain customers visiting?
- What customer profiles are your best customers?
- How can you target others like your best customers?
- How can profiling your customers help your sales?
- How do you know if your customers are loyal to your company?
Setting Goals
What exactly is measured depends on the goal of your web site and the goals of your company. There are many different ways of collecting data about your website. Most of the time though, it is very simple. The important first step is to select what is important to your company and focus only on that data. It is all about setting goals. Be very clear about what you set out to accomplish and with Influence Online Marketing your goals will be reached.
Contact Us for more information or for a consultation
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