FAQ
Search Engine Optimization (SEO) is a relatively new industry. How do you know if you are making the right decisions?
There are a lot myths and deceptions in the SEO industry. Let our Frequently Asked Questions help you sort through the clutter to find truthful answers to your SEO questions.
With any business decision, you have to know that you are making the right choice. We all know that the wrong choice can cost you. We at Influence Online Marketing want you to be sure that you have all the facts. Contact Us directly, we will be happy to answer your questions.
What are some of the problems with SEO?
How to choose a good SEO Firm?
What to expect from a good SEO Firm?
Signs that your SEO Firm is not working in your
best interest.
Why is SEO important?
Search Engine Optimization is important because your website is competing with hundreds or even thousands of other websites on the Internet. Everyday there are thousands of websites being published. If your website doesn’t stay competitive, your customers can’t find. SEO keeps your website competitive by marketing your website to targeted visitors. SEO is not just about ranking well with the search engines; it is about reaching your ideal customers.
What problems should be expected with SEO?
The major problem is SEO can take time to show results. Especially if you are making changes through Natural Search Engine Optimization. The strategies and techniques used to modify your website can take time because they may require redesign of your website or because they require the search engines to find and accept the changes.
Another problem, a good problem though, is that most companies grow too quickly after having their website optimized. They start getting too many orders, they need to hire new staff and step up production. It is important to anticipate growth and be prepared for it when it happens. Your customers will not remain loyal if you cannot meet their ordering demands.
How to choose a good SEO Firm?
A good SEO Firm will always:
- Keep the goals of your website in mind as they develop the marketing plan for your website.
- Keep your customers in mind as they optimize your website.
- Be available to answer your questions.
- Explain how your marketing dollars are being used.
- Report to you at regular intervals about the progress of your websites optimization.
What to expect from a good SEO Firm?
A good SEO Firm starts with Website Analytics Services. Tracking how your customers use your website, how your website generates leads and where it ranks with search engines gives your SEO Firm a good basis for beginning your individualized marketing plan. The next step is Competitor Analysis Services. A thorough look at the success and mistakes of your competitors will give your SEO Firm a firm grasp of how your Industry currently uses the Internet and how to improve on that.
A good SEO Firm then puts together a marketing plan based on Natural Search Engine Optimization and Paid Management Services. Expect your SEO Firm to discuss Link Attraction Services and Keyword Research Services to improve your presence on the Internet. They will also advise you on the content and layout of your website through SEO Copywriting Services and Website Usability Consulting Services. Then they will set up Paid Inclusion Management Services, which includes Pay Per Click Bid Management Services and Pay Per Click Ad Copywriting Services.
Finally your SEO Firm will submit your website. They will discuss Search Engine Submission Services, Directory Submission Services and Shopping Directory Submission Services. Expect your SEO Firm to fully explain everything they are doing. IF something doesn’t sound right or if you don’t understand something, ask questions until you understand completely.
Signs that your SEO Firm is not working in your best interest.
Ultimately, you are responsible for everything your SEO Firm does to promote your website. After all, you hired them. So how can you be sure you have hired the right SEO Firm?
One big thing to look out for is the SEO Firm that is not willing to openly explain what exactly they are doing with your website. There are a lot of deceptive methods that have been developed over the past decade. These methods may have worked at one time, but they are no longer reliable ways of optimizing your website.
Some of these deceptive methods are listed below. Everyone has a different name for them so watch for these clues. One thing to remember is that all of these methods work to a point. However, any deceptions you use are going to be uncovered by the search engines or your visitors eventually. You have to decide if the doing these quick fix cheats are worth having your website banned or worse yet, losing your customers.
Watch out for these cheats:
- Creates domains that funnel traffic to your website through fake or deceptive means.
- Creates pages full of Keywords on your website.
- Linking schemes that get lots of links that may or may not have any relevancy to your website.
- Submits to thousands to directories and search engines.
