Competitor Analysis Services
Online your website is competing with hundreds, even thousands of other websites.
Our Competitor Analysis Services give you a clear advantage over your competitors.
What your competitors are doing and not doing can allow you to capitalize on their successes and their failures. Through our Competitor Analysis Services we determine how your competitors have become successful and how to avoid the pitfalls and mistakes that they have made.
How do we differentiate you from your competitors?
What Do We Analyze?
Some of the things we look for really have nothing to do with how your competitors run their businesses, but they have everything to do with their online marketing techniques. We look at your competitors’:
- Search Engine Ranking – When a customer does a search, does your competitor come up in the top ten? How did they get there?
- Pay Per Click Listings – Sometimes your competitors have paid the Search Engines for space to run an ad. Can this strategy work for you?
- Keywords – What words do your customers use when they are searching for your product or service? Have your competitors used words you haven’t?
- Linking Strategies – The quality of websites your competitors link to can increase their online traffic.
- Web Copywriting – Does the content of the page call for the customer to take action?
Competitor Analysis Services
The above examples show how your competitors are using the Internet. We can take that information and show you how it is working or not working for them and how it can work for you. The one biggest advantage you have as an online business is that your competitors can’t keep secrets. Their marketing plans and strategies are right there in the open ready to be analyzed. You just have to know where to look. So once we have acquired all the information we need, what do we do with it?
How do we differentiate you from your competitors?
While we believe in learning from our competitors, we also believe in differentiating you from your competitors. We do this with our customized marketing plan. Your website is uniquely yours and is based on your customer service and marketing strategies. And most importantly, it is based on your beliefs and values.
Influence Online Marketing will differentiate you from your competitors through a full range of Search Engine Optimization strategies. First we find out where you and your competitors rank with the search engines. Then we employ marketing strategies that will improve your ranking.
There are many strategies we use to optimize your website. Running a Pay Per Click ad for seasonal or special promotions can greatly increase the traffic to your website and inform customers about special events. Another way to differentiate you from your competitors and to optimize your website is through Keywords. There are billions of keywords to use. Keyword Analysis will determine which keywords are most beneficial to your business. We’ll find out which keywords give the best returns. Our Link Attraction Services will get your website noticed by expert websites. Of course SEO Copywriting will express your company’s unique voice and principles. Our Services include many other SEO strategies that we draw from for a customized marketing plan.
Contact Us for more information or for a consultation.
Discover how our Natural Search Engine Optimization Services (SEO) can direct considerable traffic to your website.
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